This is the podcast I would like you to listen to instead of having class this Friday. You have many options - you can listen to it from the website, download it and listen to it on the go, or read the audio transcript. This will also be used for the C.E. quiz so feel free to make comments on the blog as well.
Here are some questions to guide your listening - What does signaling mean? How is this podcast related to the concept of utility - consider the "willingness to pay" discussion? Were consumers of solar panels always making the best decision?
Questions for discussion: Do we "signal" with our everyday clothes and lifestyle choices? Are there any other goods you can think of that are designed to be different and gain market share?
Not required: Here is a link to the journal article by the Sextons if you would like to read it.
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