This one's for you, business majors. This is a great article from SmartMoney about how lessons from Lady Gaga could help your own small business. Like her or love her, she's a juggernaut of marketing and brand development. To tie this in with economics, she competes in a very competitive market, but differentiates her product to gain market share. In english that just means that even though there are plenty of substitutes for music (anyone with a computer and a microphone) she has made herself stand out by doing crazy things (and singing well too) to break away from the substitutes.
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