And if you believe this article it will be your favorite. Behavioral economists have found that the first interaction you have with something, or someone for that matter, will stand out to you. What implications does this research have outside of the business world? As a business owner, how would you harness the "first is best" premise?
For Thursday's lecture on the underground economy I would like you to listen to this podcast by Planet Money (NPR). Here are some questions to expect on the quiz - What is the name of the drug being discussed? What is its purpose? Why don't doctors prescribe this drug more often? Why has demand tripled for this type of drug?
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